Case study / Paradise Diving Bali

Diving Bali: from first impression to travel planning

A diving holiday starts long before the first jump into the water. For Paradise Diving Bali, we developed a bilingual website connecting inspiration with practical travel planning.

Original view of the Tauchen Bali website with the manta video and introduction to a diving holiday

A journey begins with questions.

Which dive site suits your experience? Which course is right? How can diving, accommodation and excursions be combined? The website brings these questions together in a shared structure. Existing content and addresses formed the starting point for the relaunch.

The task was to connect evocative impressions with concrete information. Dive sites, training, day trips, safaris and Bali travel topics needed to be individually discoverable while remaining part of the offering of a personal dive centre.

Bringing Bali’s underwater world to life.

Underwater images and the manta video shape the introduction. Photos of the diving regions, the centre and its own boat give the website its character. Wave transitions and moving image areas reflect the water theme. Light and dark appearances and layouts adapted for small screens are part of the design.

Existing photos and videos were prepared for use on the web. The real subjects and their assignment to the relevant topics were preserved.

From orientation to a suitable enquiry.

Content is available in German and English. Overviews lead to dive sites, travel options and dedicated course detail pages. These connect the course process, requirements and costs with the relevant enquiry.

The form carries over the selected course. Travel dates, experience and preferences help the dive centre plan personally. Prices on course pages and overviews use the same maintained price list. Rupiah values complement euro prices as a guide.

A website that can be maintained.

A custom CMS manages pages, content blocks, blog posts and media. Editorial content explains travel seasons, diving regions, training and trip planning. Language pairs, image assignments and existing article addresses are considered during further development.

Following the relaunch, course overviews and details were expanded and existing articles were revised. Ongoing maintenance connects the website with actual questions and feedback from the business.

From first impression to personal travel planning.

The bilingual website is published at tauchenbali.de and paradisedivingbali.com. Visitors can explore the offering, compare details and submit a suitable enquiry. The dive centre can maintain its content and media through the CMS.

The relaunch connects the emotional imagery of a journey with the practical planning of dives, courses and a stay. Existing web addresses were considered during the transition and redirected to suitable replacements where necessary.

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