Start with the right idea
What defines your business? Who do you want to reach, and where do people encounter your brand? These questions give the design direction. We look at your offering, existing materials and the applications needed in daily work. Together, we establish the character, tone and impression your brand should convey.
A brand may be created from scratch or developed from an existing identity. When updating a brand, we consider which elements already provide recognition and what should change. The aim is an identity that suits your business and is straightforward to use.
Turn design into a system
The logo, colours, typography and visual language form the foundation. We develop these elements together. A design needs to work on your website as well as in a presentation or other communication materials. We therefore consider different sizes, backgrounds and typical situations.
The selected direction becomes a set of suitable files and understandable design guidelines. These help keep new content consistent and make collaboration with other people easier. The scope depends on your needs: a small business requires different materials from a growing family of products.
Interfaces that reflect the brand
On websites and in apps, design and usability are closely connected. Navigation, buttons, forms and feedback shape the experience just as much as the logo. We create interfaces that help people find their way and understand the next step.
The design is tested against real content and processes. Long headings, different image formats and small screens are part of that work. This helps establish how the identity performs in everyday use.
A consistent visual language
Photography, illustration and digital imagery should support your content. We develop an approach that fits your offering and audience. AI-generated images can be part of the concept where suitable. Real product views and documented work retain their role as tangible examples.
Characters and recurring visual elements can also shape a brand world. In our own product Foxy & Bold, characters, language and the interaction concept form a shared identity.
How we work together
We begin by clarifying your audience, starting point and required applications. Designs make the direction visible. Your feedback guides the refinement and adaptation to the agreed formats. We then provide the files and guidelines needed for continued use.
If the project also includes a website or application, we consider implementation from the outset. Design and development can then work from a shared foundation.
What we can do for you
- Brand development, positioning and logos
- Corporate design with colours, typography and guidelines
- User interfaces for websites and apps
- Illustration, visual language and communication materials
- Refinement and development of existing brand identities
Foxy & Bold: developing a brand and product together
A useful foundation for the start
Existing logos, presentations, website content and typical communication materials help us get started. Your understanding of the audience and the situations in which the brand needs to work is equally important. We discuss which materials should be retained and where new applications are needed. If several people are involved in the decision, we also establish how feedback will be coordinated. Designs can then be assessed against the same task and comments brought together. The selected design is subsequently adapted to the agreed applications and prepared for continued use.