Case study / Our own product
Foxy & Bold: a brand for the workshop
Keep tools and their information organised. Foxy & Bold connects its own brand world with a website and Android app.
The task
A product for tools needs an understandable interaction concept and a recognisable character. Foxy & Bold is for people who want to organise their tools and related information clearly.
The task therefore connects two sides: a practical workshop application and an identity that communicates its idea. Brand, language and user interface are developed together.
A distinctive brand world
The logo, colours and characters Foxy and Bold give the product its identity. The characters belong to a shared visual concept that appears on the website and in communication.
The design aims to make the product idea approachable. Recurring elements and consistent language connect information about the product with its use, creating a coherent presence across different points of contact.
Website and Android app
The website explains the product in German and English and provides the Android app. The app connects tools with their related information, supported by its own backend. Use requires an enabled account.
Website and app are considered through the same product concept. Information structure, interface design and technical development influence one another. Working on a concrete product makes that connection visible in detail.
What the work demonstrates
Foxy & Bold illustrates how brand development and software come together. A character alone does not explain a workflow, and a function alone does not create a recognisable identity. Their combination makes the idea tangible as a product.
The case study therefore brings together design, a website, Android development and editorial content.
Services involved
- Brand and design
- Websites and web applications
- Apps and custom software
- Content and ongoing development