SEO in 2026: staying visible in Google and AI search
Around half of Google searches display AI Overviews in 2026, often without a click to a website. This article explains how businesses can combine traditional S…
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More perspectives from practice.
15 articles
AI in practice: content and website maintenance for SMEs
AI writes copy, creates images and answers enquiries, but not every use is worthwhile. This article explores useful applications in content and website mainten…
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Website relaunch without losing rankings: the checklist
Traffic drops after many website relaunches, usually because redirects are missing. This article covers preparation, the right 301 strategy, launch-day procedu…
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Local visibility: making the most of your Google Business Profile
For local providers, visibility is often decided in the map results. This article explains local ranking signals, maintaining a complete business profile and t…
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Website privacy: cookies, tracking and clear choices
Start with what your website actually loads. A practical review of device access, consent choices, external services and matching privacy information.
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Core Web Vitals: loading, user experience and revenue
A fast website removes obstacles. Learn how to assess Core Web Vitals, find bottlenecks and evaluate business impact without confusing correlation with causati…
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